Now that concert industry behemoth Live Nation has officially taken over management of Riverside’s Fox Performing Arts Center, we can expect to see company officials not just at the theater, but around town.
“The smaller venues, the clubs, the theaters, it’s a high-touch business,” said Ben Weeden, chief operation officer of Live Nation’s House of Blues division. “You have to be reaching out to the community.”
In an interview, Weeden, Excecutive Vice President of Clubs and Theaters Arich Berghammer and Joseph Cahill, general manager for the Fox and the Riverside Municipal Auditorium once Live Nation takes over the venue in March, all pledged to be visible and accessible and to increase the number of events at the Fox.
That should be music to the ears of some concert goers. Survey results from Riverside’s Community Quality of Life Survey conducted earlier this year reflected a need for more entertainment. Of the survey participants asked, 84.1% see the community as a good place to enjoy and participate in festivals, theater, music, dance and film. However, Riverside is the City of Arts and Innovation, so raising this figure is important. In order to attract business to Riverside, we’ve got to demonstrate a wide variety of entertainment and Live Nation’s management of the Fox should accomplish that.